The art and science of search engine optimization (also called SEO) is ever changing. There are companies and individuals in the world who specialize in SEO and many of them make a killing just knowing how the search engines work and how to make the search engines work for their clients. Across the internet you'll probably notice that everyone has their own opinions about search engine optimization.
Throughout this section of our site we will be posting articles, examples and case studies that will help answer some of the most common questions your boss might ask you about SEO.
- What is search engine optimization?
- What is search engine marketing?
- How are SEO and SEM different?
- How will either of them help my business?
- How is social networking going to help me?
- MySpace and Facebook are just for kids aren't they?
- What is a blog and how will it help us?
The goal is not to make our readers SEO guru's, but rather to arm you with the information you need to make smart SEO decisions for yourself and your company.
While we're busy writing some new SEO articles, click the links below to read what some of the industry-leading experts have to say about search engine optimization: